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EXPERIENCE FREELANCE JOURNALIST July 1999 to present; San Rafael, California Features, profiles and cultural affairs reporting for magazines, newspapers, and websites including pieces published in the New York Times, Los Angeles Times magazine, Salon.com, PlanetOut.com, California History Magazine, Pacific Sun Newsweekly, California Lawyer, Out Traveler, Sunset Magazine, San Francisco Magazine, San Francisco Chronicle, LA Weekly, Biography Magazine, Stanford Magazine, American Home Style & Garden, San Francisco Museum of Modern Art, Oakland Museum of California History, icPlanet.com, Seniors.com, 101Communications, and NextMonet.com.
FREELANCE SPEAKING OPPORTUNITY COORDINATOR August 2004 to present, San Rafael, California Researched conferences and speaking opportunities in the arena of Internet performance measurement and monitoring for executives and product managers at Keynote Systems based in San Mateo, CA. Currently running Speaker’s Bureau for Keynote executives on the topics of Streaming Media, VoIP, Wireless, Mobile, Customer Experience across multiple vertical industries and Service-Level Management issues in the wired and wireless arenas. FREELANCE MANAGING EDITOR Choice: The Magazine of Professional Coaching Spring, Summer, Fall 2005; San Rafael, California Offsite editorial production for three issues (Vol. 3, Numbers 2, 3, and 4) of digitally produced, 108-page magazine with geographically disbursed edit/production team. Substantive edits and revisions on all features, columns, departments, and front-of-book material, copy-editing and proofing of final galleys, wrote all headlines, decks, pullquotes, and captions, plus photographic and illustration suggestions. FREELANCE CORPORATE WRITER July 1999 to present; San Rafael, California Public Relations/Marketing writer with an emphasis on hi-tech for corporate clients including Keynote Systems; Kulsea PR, Laurie Evans & Associations; Eastwick Public Relations; ObjectSwitch (now Kiberia); and Oracle. Client-driven writing projects included press releases, customer case studies, collateral marketing pieces, nonbylined viewpoint editorials, and marketing White Papers. CUSTOMER EDITORIAL PROGRAM MANAGER, Oracle Corporation January 1998 to June, 1999; Redwood Shores, California Contract assignment to manage all aspects of a public relations program focusing on new oracle customer success stories worldwide. Released two customer success stories per week over the PR newswire. Oversaw production and media placement of all customer announcements. Project management responsibilities included writing press releases, obtaining and tracking all internal and customer approvals, managing agency resources, coordinating customer references and program information across departments, conducting customer interviews, and maintaining master archive of all interview transcripts. Researched and wrote quarter-end press releases that detailed Oracle's international customer wins for the preceding quarter. Supervised team effort to uncover new customer wins, obtain customer quotes, and track down legal documentation verifying the facts highlighted in all press releases. SENIOR MANAGING EDITOR, Age Wave Communications September 1996 to December, 1997; Emeryville, California Age Wave provides strategic marketing solutions for Fortune 500 corporations seeking expert understanding of a demographically aging America and the 50+ consumer. Executive Editor of Horizons and Transitions magazines. Project manager of membership publications developed for Secure Horizons, a Medicare-risk HMO. Created marketing themes, editorial, and cover concepts. Assigned, edited, and wrote editorial for publications. Attended consumer focus group testing of materials and concepts. Participated in strategic planning meetings. Co-wrote sections of Age Wave's competitive response to the client's Request for Proposal that bid on publishing a series of in-house membership magazines. Senior Managing Editor of new publication launches. First Wave, More Life, Living Your Best Years, Always On the Go, Interchange, and Better & Better magazines are 12-page, full-color, single-sponsor publications, distributed and nationally distributed to targeted demographic groups. Circulation ranged from 150,000 issues to print runs of 1 million. Corporate sponsors included Searle Pharmaceutical, Cigna Health Care, Kemper Financial Services, and General Motors. Hired and managed staff including art directors, copy editors, proofreaders. Oversaw art/editorial budgets. Assigned, edited, and wrote general interest articles for publications. Participated in high-level strategic debriefs with corporate clients. Trafficked editorial production with offsite/freelance editors and art directors. Obtained regulatory approval on healthcare editorial from Health Care Financing Agency (HCFA). Prepared editorial materials and attended consumer focus groups. SENIOR EDITOR, San Francisco Focus Magazine December 1989 to September 1996; KQED, Inc., San Francisco, California Award-winning editor and writer. Assigned, edited, and wrote features, profiles, and essays for monthly, regional consumer magazine. Conceptualized stories and developed contacts with nationally known freelance writers. Senior editorial management of regular departments (Smart Living, Travel, and Personal Finance). Editorial specialist on health, consumer services, travel, and environment. Hired as Copy Editor/Systems; promoted to Associate Editor and Senior Editor. Managing Editor of three consumer trade books. Assigned articles, established schedules, and supervised freelance writers, copy editors, budgets, and production management. Under tight deadline, produced Smart Health: The Complete Guide to Health Care in the Bay Area (vols I and II) and Best Bay Area Bargains: The Insider's Guide to Smart Shopping for Almost Everything. Internet/website developer. Designed magazine's website, using HTML, Photoshop, and Fetch. Created and managed editorial project databases in Filemaker Pro. Conducted technical research for management. Represented Focus magazine on consumer issues on KPIX and KGO television. ASSISTANT PRODUCTION EDITOR, Macworld Magazine November 1986 to November 1989; IDG, Inc., San Francisco, California Handled production of four-color editorial pages of monthly magazine. Converted magazine production from IBM/CCI typesetting system to Mac-based desktop publishing. Tracked editorial flow between copy editors, art department, and off-site vendors. Advanced desktop publishing skills in QuarkXPress, PageMaker, Word, Nexis-Lexis, and online telecommunications. Computer systems trouble-shooter in Macintosh and DOS platforms. FREELANCE REPORTER March 1986 to October 1986; San Francisco, California Reported on politics, business, and technology for Macworld, Publish, The San Jose Mercury News, McGraw-Hill NewsNet, Adweek, the Journal of Commerce, San Francisco Business Journal, In These Times, and San Francisco Media File. TRANSPORTATION EDITOR, Daily Commercial News August 1984 to February 1986; Recorder Publishing Company, San Francisco, California Editor and reporter for a daily newspaper covering Pacific Rim trade and transportation issues. Special projects included editing an eight-page bi-weekly news section covering the transportation industry, and twelve-page commercial real estate news supplement. Assigned articles and photographs, edited and proofed copy, designed layout of sections. Other Publishing Positions: Marketing Assistant (Turtle Island Publishers), 10/83-3/84 Research Assistant (Marilyn Brandt and Associates), 8/82-6/83 Editorial Coordinator (Carrolton Press), 1/82-6/82 Media Coordinator (United Neighbors in Action), 6/81-9/81 Assignment Editor (KLCS Studios, Channel 58), 10/76-6/77 |
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Barbara Tannenbaum Journalist |
